Problem Statement

"Patients face challenges securely accessing, organizing, and sharing their health records, leading to fragmented care and poor communication with providers."

Our Process

Discover

Define

Ideate

Design

Business Goals

• Enable users to organize, track, and share all health records digitally in one secure place.

• Foster user engagement via reminders, family accounts, and a trusted repository.

• Increase B2B partnerships with clinics, pharmacies, and labs through seamless 
record integration.

Business Challenges

• Ensuring data privacy and security compliance (e.g., HIPAA).

• Creating seamless integrations with disparate healthcare systems.

• Educating and onboarding diverse users with varying tech and health literacy.

Product User's

Product users are individuals who use a product to
meet their needs or achieve specific goals.

Quantitative Research

of adults are willing to share digital health data with their healthcare provider.

Observations

81%

71%

used a digital health service in the past year.​

49.4%

Used electronic device to make appointments & talk to doctor to check test results.

86%

of patients with online access used their health records at least once per year, with more than 55% using them three or more times a year.

31.5%

Downloading health records online.

based on analytics data

User Need's

• Easy upload, access, and secure sharing of health records.

• Timeline and reminders for medicines, appointments, and vaccinations.

• Ability to manage health records for self and family members.

• Emergency card access for critical situations.

Features & Functionalities

To resolve user needs

• Unified medical report upload and OCR.

• Timeline tracking for vaccines, reports, doctor visits.

• Reminders for medication, appointments, and checkups.

• Secure sharing via QR code or links.

• Family member management.

• Emergency health information card.

Product User Challenges

• Overcoming mistrust in digital platforms for sensitive medical data.

• Complexity in onboarding less tech-savvy users.

• Interoperability across devices and healthcare providers.

Competitor Analysis

Practo

• Book appointments

Features :

• Online consultations

• Upload prescriptions

• Medicine reminders

MyChart

• Doctor-patient communication

• Appointment scheduling

• Test Results

• Health History

Apple Health

• Centralized health data

• Integrates with hospitals

• Fitness data sync

• Emergency card

HealthVault (Microsoft)

Features :

• Centralized health data storage

• Medical device integration

• Patient records

• Tracks activity

Features :

Features :

Product User Challenges

• Family account management for dependents.

• Emergency card for critical health info.

• Share records via QR and expiring links with expiry and access control options.

• Timeline view organizing records chronologically with contextual reminders.

User Persona 1

Goals

• Access her health and fitness records seamlessly 
across devices.

• Get timely reminders for routine check-ups and vaccinations for herself and her partner.

• Integrate health data from wearables for a holistic health overview.

Motivation

• Difficulties syncing data between apps/devices.

• Overly complex onboarding or medical terminology.

Anjali Singh

Software Engineer

About

32

Pune

MBA

Employee

Frustrations:

• Motivated by the desire to optimize her lifestyle and health with technology, control her health journey, and proactively prevent illness through data-driven insights.

User Persona 2

Goals

• Manage health records for children and aging parents in 
one place

• Instantly access/retrieve documents during emergencies 
or travel

• Receive proactive notifications for all dependents

Frustrations:

• Sharing records with diverse providers is difficult

• Cluttered, confusing app layouts

Meena Iyer

School Principal

About

48

Bangalore

Engg

Employee

Motivation

• Driven by responsibility to safeguard family health, peace of mind from always having access to critical medical data, and maintaining organization in a busy household.

User Persona 3

Goals

• Manage and monitor chronic illnesses efficiently

• Securely share health updates with doctors in real time

• Share or bookmark options for peer opinions before purchase.

Frustrations:

• Difficulties in receiving help (poor customer support)

• Lack of flexible, personalized notification options

• Slow app response and recurrent login prompts

Akash Shah

Business Consultant

About

41

Mumbai

MBA

Employee

Motivation

• Eager to stay healthy for professional and personal commitments, and inspired by goal tracking, achievement badges, and positive feedback from healthcare providers.

Task Mapping

User Task

Goal

Barriers

Opportunities

Account setup

Centralize and simplify access to all family health records

Complex or lengthy onboarding process

Streamline onboarding with guided walkthroughs and tooltips

Add family members

Upload medical records

View timeline of health events

Ensure timely medical care via reminders

Make it easy to update, retrieve, and share accurate health info

Enable fast action during emergencies

Confusion about how to upload or categorize records

Concerns about privacy and data security

Difficulty sharing records across providers or platforms

Integrate educational snippets on privacy and sharing features

Use QR codes and secure links for hassle-free record sharing

Personalized reminders and timeline insights to boost engagement & retention

Empathy Mapping

Says

Thinks

Feels

Does

“I want all my health info in 
one place.”

“Will my 
personal data be protected?”

“I need reminders for my medicine and appointments.”

“What en“Why is this so complicated to use?”gine capacity mean?”

“Can I trust that my records are safe here?”

“Sharing records with my doctor should be straightforward.”

“I hope I won’t miss a medical checkup or vaccination.”

“It would be great if I could manage my family’s health in one app.”

“Frustrated by confusing interfaces or 
slow apps.”

“Relieved when health info is
 easily available during emergencies.”

“Empowered when able to manage and track health proactively.”

“Uploads health reports for self 
and family.”

“Frequently checks app during emergencies or before doctor visits.”

“Sets reminders for medications and appointments.”

“Shares medical information with healthcare professionals.”

“Anxious about potential misuse or leaks of sensitive data.”

Task Mapping

User Task

Goal

Barriers

Opportunities

Account setup

Add family members

Upload medical records

View timeline of health events

Centralize and simplify access to all family health records

Ensure timely medical care via reminders

Make it easy to update, retrieve, and share accurate health info

Enable fast action during emergencies

Complex or lengthy onboarding process

Confusion about how to upload or categorize records

Concerns about privacy and data security

Difficulty sharing records across providers or platforms

Streamline onboarding with guided walkthroughs and tooltips

Integrate educational snippets on privacy and sharing features

Use QR codes and secure links for hassle-free record sharing

Personalized reminders and timeline insights to boost engagement & retention

Wireframe’s

Screen's