Problem Statement

"Motorcycle owners often lack a centralized, digital platform to manage their
bikes’ information, service schedules, & nearby service center access."

Business Goals

• Support Dealer Network: Connect user’s with nearby authorized KTM service center

• Enhance Customer Engagement: Provide a seamless digital experience for 
KTM owners. Lack of personalization based on user preferences (e.g., city, budget).

• Improve After-Sales Service: Streamline service booking, vehicle history, and
service reminders.Limited filtering granularity (e.g., performance vs. price-based).

• Build Brand Loyalty: Strengthen KTM’s customer retention via an ecosystem app.

Our Process

Discover

Define

Ideate

Design

Business Challenges

• User Onboarding & Retention: Getting users to register, add their vehicle, and continue usage.

• Dealer Integration: Ensuring real-time updates and accurate data from various service locations.

• App Adoption Among Non-Tech-Savvy Users: Simplifying the UX to accommodate all demographics.

• Maintaining Brand Identity Digitally: Translating the high-performance, adventurous KTM brand into an engaging UI.

Product User's

Product users are individuals who use a product to meet their
needs or achieve specific goals.

Quantitative Research

• "I often forget service dates."

Key Themes from Potential
User Interviews:

Observations

based on analytics data

• "I don’t know where the nearest KTM service center is."

• "Tracking repair history is a mess with paper invoices."

• "I want to explore KTM content and upgrades but don’t know where to look."

• Users juggle WhatsApp, calls, and physical booklets for maintenance.

• Lack of structured digital tools leads to reactive rather than proactive vehicle care.

User Need's

• Simple onboarding and vehicle addition process.

• Centralized service history and reminders.

• Dealer locator based on GPS.

• Quick access to support and feedback options.

• Community or content section for exploring KTM gear, upgrades, and news.

Features & Functionalities

To resolve user needs

• Phone number
  authentication

Onboarding & Login

• OTP verification

• Social login options

Vehicle Management

• Add multiple vehicles

• View vehicle images and details

Service Scheduling

• Service reminders

• Detailed service history

• Status tracking

Dealer Locator

• Map-based KTM dealer search

• Location-based recommendations

Dashboard & Navigation

• Tab-based main navigation

• Personalized dashboard
  for each vehicle

Content & Engagement

• KTM product exploration

• Promotional content tiles

Unique Features

• “Compare” button on each product card.

• Use badges like "Best Seller", "New", "Top Mileage".

• Provide specification tooltips (e.g., what is Nm?).

• Add user reviews, "expert opinions", and bike ratings.

• Implement saved vehicles/wishlist functionality.

• Include test ride scheduling with a calendar pop-up.

• Add on-road price estimator based on city.

• Make CTAs more context-specific: “Get EMI Quote”, “Schedule Test Ride”.

User Persona 1

Needs

• Timely service reminders, quickly dealer location, easy vehicle tracking

• Predictive maintenance insights – wants the system to warn before an issue becomes critical.

• Seamless app–vehicle integration – expects real-time sync, ride analytics, and a smooth digital experience across devices.

Pain Points

• No time to manage vehicle upkeep manually

• Difficulty finding trusted service centers – unsure which dealer provides reliable, quick service.

• Frustration with scattered vehicle information – service history, insurance, and battery health are stored in multiple places, causing confusion.

Ravi Mehta

Software Engineer

About

27

Pune

IT Engineer

Employee

User Persona 2

Needs

• Community features , ride planning, KTM events

• Reliable long-distance range insights — wants accurate battery predictions for her daily commute and client visits

• Smart notifications — expects reminders for charging, insurance renewal, and scheduled services without needing to check manually.

Pain Points

• Disconnected from KTM brand experience after purchase

• Range anxiety in unpredictable traffic — worries the battery might drain faster during long or congested routes.

• Overwhelmed by technical terminology — finds it hard to interpret complex battery health and service reports.

Vikas Garg

3D Designer

About

32

Bengaluru

Architect

Employee

Task Mapping

User Task

Goal

Add New Vehicle

Enter chassis/registration number - Upload photo (optional)

Book a Service

Locate Dealer

Explore KTM

Select vehicle - Choose service type - Find dealer - Confirm slot

Enable location - View on map - Filter by service

Scroll content - Tap product - View details

Empathy Mapping

Says

Thinks

Feels

Does

“Why can’t I track all my bike info in one place?”

“Where’s the nearest service centre”

“Hope I don’t forget another service”

“KTM should make this easier”

“Anxious about breakdowns”

“Appreciates convenience”

“Searches Google or calls dealer manually”

“Leaves paper invoices everywhere”

Taskflows

Scenario 1 :

Primary Task Flow: Book a Vehicle

Landing Page

Select Vehicle

Book Vehicle

Filters

View Details

Form or Contact Dealer

Product Listing

Scenario 2 :

Alternative Task Flow: Compare Bikes

Select Multiple Vehicles

Comparison Page

Choose Best Fit

Compare

Highlight Differences

Book or Contact Dealer

Wireframe’s

Screen's